glitz

/ɡlɪts/
noun
  1. An attractive but showy or superficial quality; glamour and excitement, often associated with wealth or fame.
    • The casino's glitz attracted tourists from all over the world.
    • She was tired of the glitz of city life and wanted something simpler.
    • The movie premiere was full of glitz and glamour.
Antonyms
verb
  1. To make something appear more attractive, exciting, or glamorous, often in a superficial way.
    • They glitzed the party with expensive decorations and a live band.
    • The magazine cover was glitzed with bright colors and celebrity photos.
    • The company glitzed up its old product with a new logo and packaging.