goodwill
/ɡʊdˈwɪl/
noun
- A friendly, helpful, or cooperative attitude toward others.
- She volunteered at the shelter out of pure goodwill.
- Goodwill between neighbors makes a community stronger.
- The two countries signed the treaty as a gesture of goodwill.
- The value of a business's reputation and customer relationships, beyond its physical assets.
- The company's goodwill was worth millions because of its loyal customers.
- When they sold the store, the price included goodwill.
- Building goodwill takes years of honest service.
Synonyms