grassroots
/ˈɡræsˌruts/
adjective
- Of or involving ordinary people, especially at the local level, rather than the leaders of a political party, organization, or movement.
- The movement grew from grassroots efforts in neighborhoods across the city.
- The grassroots campaign relied on door-to-door volunteers.
- They built a grassroots network of community supporters.
noun
- The ordinary people in a society or organization, as opposed to the leaders or elite.
- Money from the grassroots funded the entire project.
- The party needs to listen to the grassroots to stay popular.
- The decision was unpopular with the grassroots.
Antonyms