greenfield

/ˈɡrinˌfild/
adjective
  1. Describing land that has never been built on before, often used for new development projects.
    • Environmental groups are protesting the construction of a mall on greenfield farmland.
    • Greenfield developments are often preferred because they avoid the costs of demolishing old buildings.
    • The company plans to build a new factory on a greenfield site outside the city.
  2. Describing a project or business that starts from scratch, without using existing systems or infrastructure.
    • They chose a greenfield approach for the software, ignoring the old codebase entirely.
    • A greenfield investment means building new facilities rather than buying existing ones.
    • The startup is a greenfield project, so the team can design everything from the ground up.
Antonyms