greenwash
/ˈɡriːnwɑʃ/
noun
- The practice of making misleading claims about the environmental benefits of a product, service, or company.
- The report exposed the greenwash behind the company's advertising campaign.
- Consumers are becoming better at spotting greenwash and demanding real action.
- Greenwash can trick people into thinking they are helping the environment when they are not.
Antonyms
verb
- To make people believe that a company or product is more environmentally friendly than it really is.
- Many brands greenwash their products with labels like 'eco-friendly' without making real changes.
- It is dishonest to greenwash a product just to attract customers who care about the planet.
- The company tried to greenwash its image by planting a few trees while continuing to pollute rivers.