guise

/ɡaɪz/
noun
  1. An external appearance or way of presenting oneself, often hiding the true nature.
    • The company donated money under the guise of charity, but really wanted publicity.
    • Her kindness was just a guise to get what she wanted.
    • The spy entered the building under the guise of a delivery driver.
  2. A style or fashion of dress or appearance.
    • The actor performed in the guise of an old man for the play.
    • She wore a simple guise, with no makeup or fancy clothes.
    • At the costume party, he appeared in the guise of a medieval knight.
Antonyms