heed

/hiːd/
verb
  1. To pay attention to advice, a warning, or a request; to take notice of something.
    • The company failed to heed the complaints of its customers, and sales dropped.
    • If you heed your doctor's advice, you will recover much faster.
    • She heeded the weather warning and stayed indoors during the storm.
Antonyms
noun
  1. Careful attention or notice, especially to advice or a warning.
    • The hikers paid no heed to the trail markers and got lost in the woods.
    • He gave little heed to the rumors, knowing they were false.
    • You should take heed of the signs that say the bridge is unsafe.
Antonyms