humectant
/hjuˈmɛktənt/
noun
- A substance that helps retain or attract moisture, often used in cosmetics, food, or medicine.
- Many shampoos contain humectants to keep hair from drying out.
- The food label listed honey as a natural humectant to keep the granola bars soft.
- Glycerin is a common humectant found in moisturizing lotions.
adjective
- Having the property of retaining or attracting moisture.
- They added a humectant agent to the formula to prevent the paste from drying out.
- The humectant properties of aloe vera make it popular in skincare products.
- This humectant ingredient helps the cream keep your skin hydrated all day.