impersonalizing

/ɪmˈpɜːrsənəlaɪzɪŋ/
verb
  1. Making something less personal or human; removing individual character or emotion.
    • The company is impersonalizing customer service by using automated chatbots.
    • The teacher warned that grading only by number was impersonalizing the students' work.
    • Some critics say that modern architecture is impersonalizing our cities.
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