impresa

/ɪmˈpreɪzə/
noun
  1. A heraldic device or emblem with a motto, used in Renaissance Europe to represent a person, family, or ideal.
    • The book's cover featured the author's impresa, a phoenix rising from flames.
    • Renaissance nobles often commissioned artists to design a personal impresa.
    • The knight's shield bore an impresa of a lion with the motto 'Fearless and True.'