inbound

/ˈɪnbaʊnd/
noun
  1. A phone call or communication coming into a call center or business.
    • She handles all inbound from customers who need technical support.
    • The call center receives over a thousand inbound every day.
    • We track the number of inbound to measure customer demand.
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adjective
  1. Traveling or heading toward a destination, especially a central location or home base.
    • All inbound traffic on the highway was delayed due to the accident.
    • We need to process the inbound shipments before the end of the day.
    • The inbound flight from Chicago is scheduled to arrive at gate 12.
  2. Relating to marketing or sales efforts that attract customers through helpful content and engagement rather than direct outreach.
    • Inbound leads are often more qualified than those from cold calling.
    • The company hired a specialist to improve its inbound sales process.
    • Our inbound marketing strategy focuses on blog posts and social media to draw in new customers.
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