incentive

/ɪnˈsɛntɪv/
adjective
  1. Serving to motivate or encourage; relating to a reward or benefit that prompts action.
    • Incentive travel packages are often used to reward top performers.
    • The incentive program helped reduce employee turnover.
    • They introduced an incentive plan to boost productivity.
noun
  1. Something that motivates or encourages a person to do something, often a reward or benefit.
    • The company offered a cash incentive for employees who met their goals.
    • The promise of a promotion was a strong incentive for her to work harder.
    • A discount on the next purchase is a common incentive for customers to return.
  2. A financial or other benefit offered to encourage a specific action, such as buying a product or adopting a behavior.
    • The bonus was an incentive for the sales team to exceed their targets.
    • Many stores use a loyalty program as an incentive to keep shoppers coming back.
    • The government provides a tax incentive for people who install solar panels.
What does "incentive" mean? | whatsthatwordmean | whatsthatwordmean