incentivize

/ɪnˈsɛntɪvaɪz/
verb
  1. To motivate or encourage someone to do something by offering a reward or benefit.
    • The government hopes to incentivize people to recycle by offering tax breaks.
    • The company incentivizes employees with bonuses for meeting sales goals.
    • Schools often incentivize reading by giving prizes to students.
Antonyms
What does "incentivize" mean? | whatsthatwordmean | whatsthatwordmean