indigenization
/ɪnˌdɪdʒənəˈzeɪʃən/
noun
- The process of making something more native or local, especially by adapting it to fit the culture, customs, or needs of a particular place or group of people.
- Many companies focus on indigenization to better serve regional markets.
- The indigenization of the school curriculum included teaching local history and languages.
- The museum's indigenization efforts involved hiring local artists to redesign exhibits.
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