logotype
/ˈlɔːɡətaɪp/
noun
- A distinctive symbol or design that represents a company, brand, or organization; a logo.
- The logotype appears on all official documents and products.
- They redesigned their logotype to look more modern and clean.
- The company's logotype features a simple green leaf inside a circle.
- A single piece of type or a graphic element that combines two or more letters into a single design, especially in printing or typography.
- The designer created a custom logotype for the book title using connected letters.
- The old printing press used a logotype for the word 'and' to save space.
- In typography, a logotype can be a ligature that joins letters like 'fi' or 'fl'.