logotypy

/ˈlɔːɡətaɪpi/
noun
  1. The practice or system of using logos or logotypes as a form of identification or branding.
    • The company's logotypy is consistent across all its products and advertisements.
    • The study of logotypy includes how colors and shapes affect brand recognition.
    • Modern logotypy often involves simple, memorable designs that work well on digital screens.
Synonyms