lure

/lʊr/
noun
  1. Something that attracts or tempts a person or animal, often by offering a reward or pleasure.
    • The smell of fresh bread was a lure that drew customers into the bakery.
    • The promise of a bonus was a powerful lure for the employees.
    • A bright light can be a lure for moths at night.
  2. An artificial bait used in fishing or hunting to attract fish or animals.
    • The hunter used a duck call as a lure to attract waterfowl.
    • She bought a new lure shaped like a small fish for trout fishing.
    • He tied a red-and-white lure to his fishing line.
Synonyms
verb
  1. To attract or tempt someone or something, often by offering something desirable.
    • She was lured into the trap by a fake message.
    • The store tried to lure customers with a big sale.
    • The scent of flowers can lure bees from far away.
Antonyms
What does "lure" mean? | whatsthatwordmean | whatsthatwordmean