marketability

/ˌmɑrkɪtəˈbɪlɪti/
noun
  1. The quality of being easy to sell or attractive to buyers.
    • The marketability of the product improved after they redesigned the packaging.
    • A college degree can increase your marketability in the job market.
    • The company tested the marketability of the new snack before launching it nationwide.
What does "marketability" mean? | whatsthatwordmean | whatsthatwordmean