masscult

/ˈmæskʌlt/
noun
  1. Commercial popular culture, especially when seen as inferior or designed for mass consumption rather than artistic value.
    • He prefers independent films over the masscult produced by big studios.
    • The rise of masscult in the 20th century changed how people consume entertainment.
    • Some critics argue that masscult has replaced genuine folk traditions.
Antonyms
What does "masscult" mean? | whatsthatwordmean | whatsthatwordmean