mayday

/ˈmeɪˌdeɪ/
noun
  1. An international radio distress signal used by aircraft and ships to indicate a life-threatening emergency.
    • The pilot sent out a mayday after the engine failed over the ocean.
    • When the hiker got lost in the storm, he used his radio to broadcast a mayday.
    • Coast guard crews responded immediately to the mayday from the sinking ship.
  2. A call for help in any serious or urgent situation.
    • When the power went out during the blizzard, the family's mayday was answered by a neighbor with a generator.
    • The team's mayday for more volunteers was heard, and dozens of people showed up to help.
    • The small business sent out a mayday to the community for donations after the fire.