merchandising
/ˈmɜrtʃənˌdaɪzɪŋ/
noun
- The activity of promoting and selling products, especially by arranging displays, advertising, and choosing the right products for a store.
- She studied merchandising in college to learn how to make products more appealing to customers.
- Good merchandising involves placing popular items at eye level to catch shoppers' attention.
- The store's clever merchandising made the new toys fly off the shelves.
- Products that are sold or used to promote a brand, movie, sports team, or other property, such as T-shirts, toys, and posters.
- The team's merchandising includes jerseys, scarves, and coffee mugs.
- Fans lined up to buy official merchandising from the concert, including hats and keychains.
- The movie earned more money from merchandising than from ticket sales.