merchandizing
/ˈmɜrtʃənˌdaɪzɪŋ/
verb
- To promote and sell products, especially by using displays, advertising, or other marketing techniques.
- They are merchandizing the book by offering signed copies and exclusive posters.
- The team is merchandizing the new sneakers through social media campaigns.
- Small businesses often merchandize their goods at local farmers' markets.
noun
- The activity of promoting and selling products, especially by designing displays, advertising, and choosing which items to stock in a store.
- Effective merchandizing can increase sales by making products more appealing to customers.
- She studied merchandizing in college and now works for a large clothing retailer.
- The store's holiday merchandizing included colorful window displays and special offers.
- The products that are sold or promoted, especially those related to a particular brand, event, or media franchise.
- The company's merchandizing for the new video game sold out within hours.
- Fans lined up to buy the official concert merchandizing at the venue.
- The movie's merchandizing included action figures, T-shirts, and lunchboxes.