mesmerism

/ˈmɛzməˌrɪzəm/
noun
  1. A strong, hypnotic power or influence that attracts or fascinates people.
    • The old storyteller had a natural mesmerism that captivated children and adults alike.
    • The speaker's mesmerism held the audience completely silent for an hour.
    • There was a kind of mesmerism in her voice that made everyone want to listen.
  2. A historical practice of inducing a trance-like state, similar to hypnotism, developed by Franz Mesmer.
    • Many people were skeptical of mesmerism, calling it a form of trickery rather than medicine.
    • The book describes how mesmerism became popular in European courts before modern hypnotism was understood.
    • In the 18th century, mesmerism was used by some doctors to treat patients with mysterious illnesses.
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