misbranding
/mɪsˈbrændɪŋ/
noun
- The act of labeling a product with false or misleading information, especially regarding its ingredients, origin, or quality.
- Misbranding of seafood is a common problem, with cheaper fish sold as expensive species.
- The FDA investigates cases of misbranding to protect consumers from false claims.
- The company was fined for misbranding its organic juice as 100% natural when it contained additives.
verb
- Present participle of misbrand: to label a product incorrectly or deceptively.
- Misbranding medications can lead to serious health risks.
- The manufacturer is misbranding its cosmetics by claiming they are cruelty-free.
- They were caught misbranding imported goods as locally made.