mispricing

/ˌmɪsˈpraɪsɪŋ/
noun
  1. The act or result of setting an incorrect price.
    • Mispricing in the stock market can create opportunities for traders.
    • The mispricing of the tickets led to a huge loss for the theater.
    • The company's mispricing of its products hurt its reputation.
verb
  1. The present participle of misprice; assigning an incorrect price.
    • The clerk is mispricing the new arrivals.
    • They were mispricing items all afternoon.
    • Mispricing goods can lead to customer frustration.