narrowcasting
/ˈnɛroʊˌkæstɪŋ/
noun
- The practice of targeting a specific, often small audience with specialized content, as opposed to broadcasting to a general audience.
- The cable channel uses narrowcasting to reach fans of classic movies.
- Narrowcasting allows businesses to send personalized ads to specific customer groups.
- With the rise of streaming services, narrowcasting has become more common than traditional broadcasting.
Antonyms