nonconformity

/ˌnɑnkənˈfɔrməti/
noun
  1. Failure or refusal to follow usual customs, rules, or standards.
    • Nonconformity can be a sign of creativity, not just stubbornness.
    • His nonconformity at work made him unpopular with management but respected by some coworkers.
    • The school punished nonconformity by giving detention to students who refused to wear the uniform.
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