nonconsumers
/ˌnɑnkənˈsumərz/
noun
- People or groups who do not use or buy a particular product or service.
- The company is trying to attract nonconsumers who have never tried their brand.
- The survey focused on nonconsumers of streaming services to understand their reasons.
- Many nonconsumers of coffee prefer tea or other hot drinks.
Synonyms