nondiscount

/ˌnɑnˈdɪskaʊnt/
adjective
  1. Not reduced in price; sold at the regular, full price.
    • The store has a separate section for nondiscount items.
    • Members receive a special price, while nonmembers pay the nondiscount rate.
    • The coupon cannot be applied to nondiscount merchandise.
Antonyms
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