occidentalize
/ˌɑksɪˈdɛntəˌlaɪz/
verb
- To make something or someone more like the cultures, customs, or ways of the Western world (especially Europe and North America).
- The company's new policies began to occidentalize its Asian branch, introducing Western management styles.
- The architecture of the hotel was occidentalized to attract European tourists, with marble floors and chandeliers.
- Some critics argue that global media tends to occidentalize traditional societies by promoting Western fashion and values.
Synonyms