overdiscounting
/ˌoʊvərdɪsˈkaʊntɪŋ/
noun
- The practice of reducing prices too much, often harming profits or perceived value.
- Experts warn that overdiscounting is a dangerous strategy for small businesses.
- Overdiscounting can make customers wait for sales instead of buying at full price.
- The company's overdiscounting led to a reputation for low-quality goods.
Synonyms
verb
- Present participle of overdiscount: reducing the price of something too much.
- By overdiscounting their products, they are training customers to expect lower prices.
- The manager is overdiscounting the summer collection to make room for fall items.
- She keeps overdiscounting her artwork, which undervalues her talent.