overpromote
/ˌoʊvərprəˈmoʊt/
verb
- To promote someone to a higher position or rank too quickly, before they are ready or qualified.
- The company tends to overpromote young managers, which often leads to poor performance.
- The coach warned that it would be a mistake to overpromote the rookie to team captain.
- If you overpromote an employee without proper training, they may struggle in their new role.
- To advertise or publicize something too much, often creating unrealistic expectations.
- It's easy to overpromote a new product and then fail to meet customer demand.
- The studio decided not to overpromote the movie, hoping word of mouth would be more effective.
- Some restaurants overpromote their dishes on social media, and customers are disappointed when they arrive.