overpromoting

/ˌoʊvərprəˈmoʊtɪŋ/
verb
  1. The act of promoting someone to a position beyond their qualifications.
    • The CEO warned against overpromoting friends and family members.
    • Overpromoting without proper training sets employees up for failure.
    • Overpromoting unqualified staff can damage a company's reputation.
  2. Excessively advertising or publicizing something.
    • Overpromoting a sale can annoy customers rather than attract them.
    • The brand is overpromoting its new drink with nonstop ads.
    • She realized she was overpromoting her blog and decided to tone it down.
adjective
  1. Tending to promote people or things too much.
    • An overpromoting manager often ignores real talent.
    • His overpromoting style made the team distrust his judgment.
    • The overpromoting campaign backfired and sales dropped.