persona

/pərˈsoʊnə/
noun
  1. The aspect of someone's character that they present to others, especially in public or in a specific role.
    • His tough-guy persona on screen is very different from his real personality.
    • Online, many people create a persona that doesn't match their real life.
    • She adopted a professional persona during business meetings.
  2. A character or role played by an actor or performer.
    • The singer developed a glamorous persona for her music videos.
    • The comedian's stage persona is a clumsy, forgetful old man.
    • In the play, the actor's persona shifts from hero to villain.