personalization
/ˌpɜrsənələˈzeɪʃən/
noun
- The act or process of designing or changing something to match a particular person's needs, tastes, or identity.
- The personalization of the phone case with her name made it a perfect gift.
- The website offers personalization of your homepage with your favorite topics.
- Many companies use data for the personalization of their marketing emails.
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