persuasion

/pərˈsweɪʒən/
noun
  1. The act or process of convincing someone to do or believe something.
    • The salesman's powers of persuasion convinced me to buy the car.
    • She used gentle persuasion to get her brother to help with the dishes.
    • Persuasion is often more effective than force in changing people's minds.
  2. A particular set of beliefs, especially religious or political ones.
    • His artistic persuasion led him to pursue a career in painting.
    • People of every political persuasion attended the town hall meeting.
    • The school welcomes students of all religious persuasions.
Antonyms