phrasemaking
/ˈfreɪzˌmeɪkɪŋ/
noun
- The activity or skill of creating clever or effective phrases.
- The workshop focused on phrasemaking for marketing, teaching participants how to write memorable taglines.
- Phrasemaking is an important part of comedy, where timing and word choice are everything.
- His talent for phrasemaking made his speeches lively and easy to quote.