plasticization

/ˌplæstɪsəˈzeɪʃən/
noun
  1. The process of making a material soft and flexible by adding a substance (a plasticizer).
    • Without plasticization, the rubber would be too stiff for shoe soles.
    • The plasticization of PVC makes it useful for garden hoses.
    • Manufacturers use plasticization to turn hard plastics into bendable films.
  2. The state or quality of becoming soft and pliable, often in a figurative sense.
    • The plasticization of the company's rules made them easier to ignore.
    • Some critics argue that the plasticization of culture leads to loss of depth.
    • The plasticization of public opinion worried the journalist.
Synonyms
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