positioning

/pəˈzɪʃənɪŋ/
noun
  1. The act of placing something in a particular location or arrangement.
    • GPS satellites help with the positioning of ships at sea.
    • Careful positioning of the camera can make a photo look more dramatic.
    • The positioning of the furniture made the room feel much larger.
  2. The way a company or product is presented to customers to create a certain image or appeal.
    • The company's market positioning focuses on eco-friendly products for young families.
    • Their advertising strategy is all about positioning the car as a luxury item.
    • Good brand positioning helps a product stand out from its competitors.
adjective
  1. Related to or used for placing something in a specific position.
    • We bought a positioning tool to help hang pictures straight on the wall.
    • The positioning system in the drone uses GPS to hover exactly where you want it.
    • The positioning software calculates the best spot for the new store.