preference

/ˈprɛfərəns/
noun
  1. A greater liking for one alternative over another or others.
    • When choosing a restaurant, his preference is always Italian food.
    • The survey asked about people's preference in smartphone brands.
    • She has a preference for classical music over pop.
  2. A thing that is liked more than others; a choice or option that is favored.
    • Her preference is to work from home rather than in an office.
    • The menu offers several preferences, including vegetarian and vegan options.
    • His travel preference is always a window seat on the plane.
  3. Special favor or priority given to someone or something.
    • The scholarship program shows preference for students from low-income families.
    • The company gives preference to local suppliers when awarding contracts.
    • In hiring, preference is often given to candidates with relevant experience.
Antonyms