prelaunch
/priːˈlɔːntʃ/
adjective
- Relating to the period or activities before the official launch of a product, service, or campaign.
- Prelaunch marketing helped the game reach a million pre-orders.
- The company held a prelaunch event to build excitement for the new smartphone.
- They fixed several bugs during the prelaunch testing phase.
noun
- The period or activities that take place before a product or service is officially launched.
- Investors were impressed by the strong prelaunch of the app.
- During the prelaunch, the team worked around the clock to finalize the design.
- The prelaunch included a series of beta tests with select users.
Synonyms