premarketing
/priˈmɑrkɪtɪŋ/
noun
- The process of promoting or testing a product before its official launch.
- Premarketing helps companies understand what customers want.
- The team spent months on premarketing for the new software.
- Effective premarketing can build excitement before a product is available.
adjective
- Relating to activities done to promote a product before its official release.
- They ran a premarketing campaign on social media.
- Our premarketing strategy focused on early adopters.
- The premarketing phase included surveys and sample giveaways.