presale

/ˈpriːˌseɪl/
noun
  1. An event or period during which tickets, products, or services are sold to a select group before being available to the general public.
    • During the presale, members could buy the new video game a week early.
    • The company offered a presale for its loyal customers before the official launch.
    • I got tickets to the concert through a fan club presale.
  2. The sale of a property, such as a house or condominium, that occurs before construction is completed.
    • Many buyers prefer a presale to secure their dream home before it's built.
    • The developer held a presale for the new building last weekend.
    • They bought their apartment in a presale, so they got a lower price.
Synonyms
verb
  1. To sell something, such as tickets or products, before they are available to the general public.
    • The company presold all 500 limited-edition items in just two hours.
    • The band decided to presale tickets to their fan club members first.
    • We will presale the new phone model to our email subscribers.
Synonyms
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