preselling
/priːˈsɛlɪŋ/
noun
- The practice of selling a product or service before it is officially available or released.
- Many video games use preselling to offer exclusive bonuses to early buyers.
- The company's preselling strategy helped them gauge customer interest.
- Preselling of concert tickets often starts months before the show.
Synonyms
verb
- Present participle of presell; to sell something in advance of its official release or availability.
- The band is preselling their new album on their website.
- Developers are preselling units in the new apartment building.
- The store is preselling the latest smartphone to loyal customers.