profiling
/ˈproʊfaɪlɪŋ/
noun
- The practice of collecting and analyzing information about people in order to categorize them, especially for security, marketing, or investigative purposes.
- Many companies use customer profiling to target their advertisements more effectively.
- Racial profiling by police has been widely criticized as discriminatory.
- The airport uses behavioral profiling to identify suspicious passengers.
- The act of describing or presenting a short, detailed description of someone or something, especially in a news article or documentary.
- The documentary focuses on profiling the daily lives of firefighters.
- Profiling successful entrepreneurs can inspire young people to start their own businesses.
- The magazine's profiling of local artists helps the community discover new talent.
Synonyms
adjective
- Relating to or involving the creation of profiles, especially for analysis or categorization.
- The company hired a profiling expert to improve its hiring process.
- Profiling techniques are used in many fields, from medicine to marketing.
- The profiling software helps identify potential fraud in real time.