puffery
/ˈpʌfəri/
noun
- Exaggerated or boastful praise, especially in advertising or promotion, that is not meant to be taken literally.
- The ad's claim that the shampoo 'makes hair ten times stronger' was pure puffery.
- The politician's speech was full of puffery about his accomplishments.
- Consumers often ignore puffery in commercials because they know it's exaggerated.
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