reify

/ˈriːɪfaɪ/
verb
  1. To treat an abstract idea or concept as if it were a real, physical thing.
    • When we reify 'happiness' as a goal to be achieved, we forget it is a fleeting feeling.
    • Historians warn not to reify 'the Renaissance' as a single, unified period.
    • The advertisement reifies beauty by suggesting it is a product you can buy.
Antonyms
What does "reify" mean? | whatsthatwordmean | whatsthatwordmean