reify
/ˈriːɪfaɪ/
verb
- To treat an abstract idea or concept as if it were a real, physical thing.
- When we reify 'happiness' as a goal to be achieved, we forget it is a fleeting feeling.
- Historians warn not to reify 'the Renaissance' as a single, unified period.
- The advertisement reifies beauty by suggesting it is a product you can buy.
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