reposition
/ˌriːpəˈzɪʃən/
verb
- To move something to a new position or place.
- She repositioned the chair so it faced the window.
- We need to reposition the sofa to make room for the bookshelf.
- The photographer asked the model to reposition her hand.
- To change the way a company, product, or brand is perceived by the public.
- After poor sales, the brand was repositioned to appeal to younger customers.
- They repositioned the software from a simple tool to a complete business solution.
- The company decided to reposition itself as a leader in eco-friendly products.
Antonyms