repositioning

/ˌriːpəˈzɪʃənɪŋ/
noun
  1. The act of moving something to a new position.
    • Careful repositioning of the patient helped relieve his back pain.
    • The satellite's repositioning took several hours to complete.
    • The repositioning of the furniture made the room feel larger.
  2. The process of changing how a company, product, or brand is perceived by the public.
    • After its repositioning, the restaurant attracted a more upscale clientele.
    • The company's repositioning as a luxury brand was very successful.
    • Repositioning the product required a new advertising campaign.
adjective
  1. Related to or used for moving something to a new position.
    • The repositioning system allows you to adjust the seat with a button.
    • They installed repositioning tracks for the sliding doors.
    • The robot has repositioning capabilities for precise assembly work.