retarget
/riˈtɑrɡɪt/
verb
- To aim or direct something (such as an advertisement, campaign, or effort) at a different or specific audience, especially based on previous behavior or interest.
- The company decided to retarget their ads at people who had visited their website but didn't buy anything.
- We can retarget our email list with a special offer for returning customers.
- After the first campaign failed, the marketing team chose to retarget a younger demographic.
- To change the goal or focus of something (such as a project, strategy, or weapon) to a new target.
- The missile system can retarget itself in seconds if the original target moves.
- The researchers had to retarget their study after the initial hypothesis was disproven.
- The charity retargeted its fundraising efforts toward disaster relief after the earthquake.
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